Design brand Moooi, defined by its CEO and Cofounder, Casper Vissers as ‘a serious company with a smile’ has opened the doors of its first permanent showroom & UK headquarters in London at Portobello Dock. The permanent showroom will house Moooi’s design icons in coexistence with the new products launched at the Salone del Mobile 2010 in Milan. The introduction’s include the new Monster chair by Marcel Wanders, the tenderness and grace of Nika Zupanc’s 5 O’ Clock table & chairs and the exotic elegance of the Emperor lamp by Chinese designers Neri & Hu – all seen for the first time in the UK. Amongst the iconic products on display will be the extraordinary Smoke collection by Maarten Baas, the inventive Brave New World lamp by young talents British duo Fresh West, Skai table tops as an addition to Marcel Wanders’ successful Container Table collection and the soft glow of Raimond Puts’ LED lamp, last year’s star. Almost 1000m2 of Senso’s seamless Castfloor will be installed throughout the White Building and The Dock, demonstrating the range of colours and the beautiful finish created with its use in retail, showroom, restaurant and office spaces. The co-operation between both brands, Moooi and Senso, couldn’t be cleverer.