The patented is designed to provide two functions at once: a downwards spotlight and a golden ambient glow. Taking five years in the making, the 003 lighting design brilliantly illuminates the room while the gold element makes you and your surroundings even more beautiful. Its LEDs ensure that tasks underneath, whether that is working, reading, writing or eating, are lit up perfectly. Simultaneously, the gilded shade emits a soft light that is flattering to people’s faces.
Sustainable design often lacks sex appeal – LED bulbs being no exception. We decided that to attract customers to this new technology we needed to create an efficient light bulb that was also inspiring and beautiful in its own right; said Nicolas Roope, co-founder, and creative director.
Since our original idea, LED technology has come on in leaps and bounds. Previous gripes over light quality, color temperature, reliability, and brightness have all faded. In response to this, we set ourselves an even more ambitious goal for the 003: to design not just the most beautiful energy-efficient bulb, but rather the most beautiful light bulb ever, period; he added.