New concept by Simone Micheli


is a new hospitality concept that develops vacant and decayed urban shop spaces, and turns their owners into hotelliers. Every space has an independent entrance directly from the window overlooking the street. Guest access is completely automated through an alphanumeric keypad. During Milan Design Week 2010, the first four suites, designed by Italian architect , were opened in a commercial ground floor space at Via Goldoni 33 in Milan.

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